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report of the 3rd shanghai international film technology exhibition summary exhibition time: june 18-june 20, 2014 exhibition address: international purchasing and exhibition center, no.35 zhongjiang road, putuo district, shanghai
vi. basic overview cifte 2014 third china (shanghai) international film technology exhibition will be held in shanghai international purchasing and exhibition center from june 18 to 20, 2014. cifte is the first professional and technical platform for film and television production guided by the concept of film in china. it is also the first platform for film industry chain activities in china, attracting many professional film and television practitioners such as film, television, film and television advertising, micro-film, etc. the third exhibition will be held in a variety of forms including technology forum equipment display technology discussion. the activities will be colorful. cifte 2014 cifte divide the professional audience into two major activity sections, namely, the "film and television industry production process experience zone" for professionals in the film and television production field and the theater technology equipment exhibition area focusing on cinema line and cinema investment. the two exhibition areas will be perfectly combined to create a film gluttonous feast covering the upper and lower reaches of the industry.
ii. purpose of exhibitions ① to distribute relevant product materials of their own companies and exchange information with relevant customers. (2) to understand, industry information, promote the company's products, collect potential customer information, into sales performance. (3) know more peers, can share more customer information with peers. (3) to understand the exhibitor's arrangement for reference in the company's upcoming beijing exhibition.
3. competitors at the exhibition did not find any competitors challenging our products throughout the exhibition. however, i observed that only freehand living and ticket booths all over the world exhibited self-service ticket vending machines in the exhibition hall, and neither of the two companies mainly used equipment. i think these two companies can develop into our customers or partners.
4. experience from exhibitions ① the quality and quantity of the audience at this exhibition are better than those at previous exhibitions, so our detailed service needs to be further improved. (2) this exhibition is bigger than the previous one, which shows that the advantages of the personnel we put in have achieved good returns, and the next exhibition is worth learning from. secondly, it can be concluded from this point that the organizers of this exhibition have made great progress, then we will participate in this exhibition more firmly in the future. (3) the game between the cinema and the third-party ticketing website will prevent our products from experiencing a blowout growth, but the growth trend cannot be violated by human resources. we can just use this continuous growth to develop our own technology, sales channel construction and brand building. (4) the exhibition is a kind of publicity activity to display products and technologies, expand channels, promote sales and spread brands. our company will have a larger exhibition in beijing in august. through this exhibition in shanghai, we will learn more experiences and lessons. we must be fully prepared. we must bring enough business cards. it is also necessary to increase the number of promotional color pages. the exhibition will focus on publicity and promotion.